Tag Archives: IdentiGEN

Increasing Animal Insight in the U.S. Beef Value Chain

By Wyatt Smith In IdentiGEN, we learned about a business model presenting substantial opportunity for increasing information on U.S. meat products, but success in penetrating the market. Growing up on a cow/calf beef production operation in Alabama, I developed early interest in the U.S. beef industry and appreciated the opportunity to comment in class about […]

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Ignorance is bliss – food crises and why more changes are necessary

By Laura The phrase ‘ignorance is bliss’ from the IndentiGEN case discussion stuck in my head. In the US it is not unusual for chicken to be washed in ammonia or cattle to be fed poultry litter – all in the name of satisfying the market demand for huge quantities of meat, at rock bottom […]

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IdentiGEN – Insurance for your Supply Chain

By Jesse In our discussion of IdentiGEN and their go to market strategy we identified three main players with which they could align themselves: regulators, trade associations, individual companies. IdentiGEN appeared to want to resist playing on the side of the regulator and preferred to align with companies. They brought their value to the beef […]

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