Tag Archives: supply chain

Increasing Animal Insight in the U.S. Beef Value Chain

By Wyatt Smith In IdentiGEN, we learned about a business model presenting substantial opportunity for increasing information on U.S. meat products, but success in penetrating the market. Growing up on a cow/calf beef production operation in Alabama, I developed early interest in the U.S. beef industry and appreciated the opportunity to comment in class about […]

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IdentiGEN – Insurance for your Supply Chain

By Jesse In our discussion of IdentiGEN and their go to market strategy we identified three main players with which they could align themselves: regulators, trade associations, individual companies. IdentiGEN appeared to want to resist playing on the side of the regulator and preferred to align with companies. They brought their value to the beef […]

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Wal-Mart versus Whole Foods: why “cheap” beats “highest quality organic” as a more impactful corporate value

By Anonymous Wal-Mart is a corporate juggernaut much more likely to be singled out as a bad corporate citizen – for closing a store to prevent unionization [1] or for paying its workers below poverty levels and effectively being subsidized by state and federal aid [2] – than for using its massive scale, efficient supply […]

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