Tag Archives: sustainability

The Circular Economy – Who Should Be Participating?

By Ashleigh The phrase itself – the circular economy – is easy enough to understand. It generally represents the concept of using recycled materials as inputs into manufacturing processes with outputs in turn later recycled themselves. Massive potential benefits are possible with large-scale adaptation to a closed-loop system such as this, from environmental (reduced deforestation […]

Continue reading

Chief Sustainability What?? The Evolution of the CSO and Making the Business Case.

By Jeremy A month ago I sat in front of a Fortune 1000 CEO and to explain why his company needed a Chief Sustainability Officer (CSO) and how his bottom line could be improved. His ask: come back with a proposal and with the business case. Throughout our class discussions with Professor Henderson about CSOs, […]

Continue reading

It can be difficult for fragmented industries to become sustainable in the short-run when profit-maximizing agents can build a competitive advantage and capture cost-conscious customers

By Anonymous For the last few sessions, we have been discussing the business case and social value of sustainability. I would however like to argue that that is not always the case. Sustainability initiatives, if run in isolation can hurt industries in the short run. My hypothesis is that sustainability efforts by an individual company […]

Continue reading

Energy efficiency: low-hanging fruit or mirage?

By Erik Desrosiers As governments, businesses and utility companies pursue ways to mitigate the threats of climate change and growing global energy demand, it is intuitive to think that using less energy may be a practical solution. Earlier this semester, we examined the case of Groom Energy Solutions, an energy efficiency retrofit services provider whose […]

Continue reading

Parallels from Maersk to other industries: container ships, chemical plants, and energy storage

By Helen Our introductory case on Maersk Line raised several important questions related to innovation in business, energy, and environment, which I hope we continue to explore throughout the semester. 1. Can firms create and capture value from public goods? Are firms the BEST equipped entity to do this (vs. governments, NGOs, communities, etc.)? 2. […]

Continue reading

The “Iron Law” of Sustainable Efficiencies

By S. K. Sustainability practices are constantly being used as strategic differentiators for organizations both large and small. Looking at the five forces and the companies we’ve observed so far, companies are leveraging environmental practices to: Add value in a commoditized business (Maersk Lines) Create value in new businesses with multiple stakeholders (Groom Energy) Protect […]

Continue reading

Market leaders supporting sustainability related regulation to improve brand image

By: Anonymous Sustainability is a popular topic for businesses and managers alike these days.  In a 2009 survey conducted by MIT Sloan researchers of 1,500 worldwide executives and managers, more than 92% respondents stated their company was addressing sustainability [1].  While most companies support sustainability, the definition of what this means differs greatly across organizations, […]

Continue reading

Regulation is Not the Answer

By Anonymous We’ve made the argument several times in class that sustainable practices won’t become common place until businesses are required to comply by law – but I’m not yet convinced. While I understand the argument that market leaders can use lobbying and getting on the “right side of the law” as a way to […]

Continue reading