Tag Archives: testing

Food and Contamination

By Kat M. A year after the infamous ‘horsemeat scandal’ the UK is in the midst of another food health scare, chickens contaminated with the food bug campylobacter. The Food Standards Agency will publish rates of contamination for each supermarket chain. The industry is bracing itself for the results to be significantly worse than those […]

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Increasing Animal Insight in the U.S. Beef Value Chain

By Wyatt Smith In IdentiGEN, we learned about a business model presenting substantial opportunity for increasing information on U.S. meat products, but success in penetrating the market. Growing up on a cow/calf beef production operation in Alabama, I developed early interest in the U.S. beef industry and appreciated the opportunity to comment in class about […]

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IdentiGEN – Insurance for your Supply Chain

By Jesse In our discussion of IdentiGEN and their go to market strategy we identified three main players with which they could align themselves: regulators, trade associations, individual companies. IdentiGEN appeared to want to resist playing on the side of the regulator and preferred to align with companies. They brought their value to the beef […]

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